Overview

When Jack Taylor first partnered with [solidcore], the brand was already a leader in boutique fitness, but had an opportunity to expand beyond fitness media and establish itself as a cultural brand synonymous with strength, resilience, and modern wellness. The challenge wasn't simply driving awareness, it was evolving [solidcore] from a workout into a lifestyle brand while supporting rapid national expansion.

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How We Helped

Our goal at Jack Taylor was to develop and execute a communications strategy designed to broaden the brand beyond fitness.

Rather than focusing solely on workouts and studio openings, the team began by building a narrative around modern strength, positioning [solidcore] at the intersection of performance, mindset, community, and identity. We expanded executive visibility, elevated coaches as expert voices, created cultural moments through partnerships and experiential events, and developed scalable storytelling that supported new market launches across the country.

At the same time, we transformed PR from a reactive function into a proactive brand-building engine, creating consistent reasons for media to cover [solidcore] across business, wellness, lifestyle, and culture publications. 

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Results:

Repositioned [solidcore] from a boutique fitness studio to a modern strength and lifestyle brand spanning business, wellness, fitness and culture.

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Nearly doubled share of voice, increasing from 23.4% to 43.5%, outperforming key competitors while expanding national visibility.

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Expanded the brand beyond fitness media with high-impact coverage in People, Hollywood Reporter, Business Insider, Entrepreneur, Women’s Health, and Fast Company

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Elevated CEO Bryan Myers, the executive team and coaches as trusted voices in strength, recovery and longevity.

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Developed scalable communications playbooks for new studio openings, supporting national expansion and long-term brand growth.