Overview

WHOOP, a pioneer in performance wearable technology, has evolved from a fitness and recovery tracker into a global personal health platform, marked by major product milestones and a recent $575 million Series G funding round that valued the company at $10.1 billion and reinforced its position as a leader in personalized, preventive health.

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As WHOOP scaled from a single fitness product into a multi-category health platform, the company faced the challenge of building executive visibility, translating complex health and AI innovation for mainstream audiences, and maintaining one consistent narrative as it expanded internationally across the US, UK, Australia and the GCC.

How We Helped

Jack Taylor has partnered with WHOOP through every stage of that growth, evolving from an agency focused on product launches and media relations into an embedded strategic communications partner leading an integrated global program spanning corporate communications, executive thought leadership, healthcare storytelling, strategic partnerships, events, awards and reputation management.

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The team helped shape the narrative around WHOOP's biggest milestones, including the launches of WHOOP 4.0, the AI-powered WHOOP 5.0, WHOOP MG and Advanced Labs, and led communications around executive leadership expansion, major partnerships with global icons including Cristiano Ronaldo, and the company's Series G funding round.

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As WHOOP expanded internationally, so did Jack Taylor's mandate, growing to support proprietary research, data storytelling and localized storytelling across North America, the UK, Australia and the GCC, while keeping every initiative tied to one consistent corporate narrative.

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Today, Jack Taylor continues to drive WHOOP's global communications strategy, working across earned media, executive visibility, thought leadership, speaking opportunities, product launches, corporate milestones and awards to build long-term reputation and category leadership.

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Results:

Supported communications surrounding a $575 million Series G funding round and $10.1 billion valuation, reinforcing WHOOP as a global leader in health technology.

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Expanded the brand narrative beyond wearable technology and fitness tracking through integrated storytelling that positioned WHOOP as a personalized health platform, helping people proactively understand, manage and improve their long-term health through AI, healthcare innovation, longevity and performance.

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Elevated founder and CEO Will Ahmed as a leading voice at the intersection of health, human performance, technology and entrepreneurship through high-impact business, technology and thought leadership opportunities.

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Built and scaled an integrated global communications program across the US, the UK, Australia, and the GCC, creating a consistent corporate narrative while localizing storytelling for regional audiences through strategic partnerships, cultural moments, and market-specific opportunities.

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